
Founder / CEO. I’m a former television personality, sales leader, publisher, and coach who has built a career around helping businesses thrive. My passion is turning big goals into clear, actionable steps that lead to measurable results. Now, I’m here to share those proven sales strategies with you regardless of the industry you are working in.

As the owner of Franklin Lifestyle magazine, I’ve grown it into the #1 publication in a national network of more than 200, achieving a closing rate of 60-90%..most of those in one meeting. With record-breaking sales performance, I’ve reshaped how success is defined under the Lifestyle brand.

My coaching is built around one goal: helping you close more deals with confidence. I will help you take your prospect from a "cost-based mindset" to a "results-based mindset" through targeted questions and investigation. Together, we’ll sharpen your and your team's process, overcome roadblocks, and create a repeatable system you can rely on. Your growth is the ultimate measure of my success.
Lead to Close Coaching helps businesses turn more leads into paying clients by strengthening the most critical part of the sales process—closing. With a proven 60% personal close rate and a track record of record-breaking success, Lead To Close Coaching is a hands-on coaching program, with tailored scripts, and ongoing support that empower sales teams to build rapport, handle objections with confidence, and address the needs of the business. Athena's individualized, story-driven approach transforms sales reps into confident closers, delivering measurable growth without increasing marketing spend.
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